Know your website visitors. Age and interest dictate whether or not to use multimedia. Give website visitors the option to bypass anything that requires new, fast computers or a fast Internet connection.

Respect people's time. Get right to the point. Avoid animated "introductions."

Make website navigation quick and easy. Group website pages together that make sense to your visitors. Test your website with testers who are unfamiliar with your site. Make navigation consistent.

Boost website "searchability". Repeat key words and phrases. Focus your website pages. Use a search engine and try to search for your own business name or specialty. Can you find your business?

Use graphics appropriately. People searching for products often want pictures. People looking for information usually want words.

Use dark type and a light background. It's easier on the eyes. People also like to print the information on your website. Light type on a dark background will either print poorly or not at all.

Make sure your website is viewable on all major browsers. Many sites look great with Internet Explorer but not with Netscape, Macs or AOL. Make your website look great on all browsers.

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